March 27, 2009, 12:32PM PDT Attack of the 'Monster' Marketing Ploys By Suzette Valle There couldn’t be a more apt description for the resurrected 3D movie fad, and accompanying marketing campaign than: “In your face.” DreamWorks is making sure everywhere you turn there’s an advertisement for their latest multi-million budget movie, “Monsters vs. Aliens,” […]
INVASION OF THE 3D ADS – Coming to a bank or inbox near you
The same day my blog about the high cost of a 3-D movie ticket posted on www.TheWrap.com, I got a tip from a savvy reader that The Wall Street Journal published an extensive article on the same topic: “Can 3-D Save Hollywood?”. The WSJ analyzes the resurrection of 3-D films, and in two pages tells us that […]
“YES, 3D IS COOL, BUT WHO CAN AFFORD IT?” NEW POST AT THE WRAP.COM
Kids' Choice not for parents – Brown vs. Rihanna
News of 19 year old Chris Brown withdrawing his nominations from Nickelodeon's Kids Choice Awards was well received by parents, and maybe even a few kids. Brown's nominations, submitted on-line by children for the KCA “Favorite Song” and “Favorite Male Singer”, became controversial for some in light of his recent violent behavior with girlfriend Rihanna. From on-line protests to on-line petitions, the public spoke out against these so-called role models being part of a show whose main audience are children and teens.
'Slumdog's' Millions – should kid actors get more money?
I found some interesting information about the two “Slumdog Millionaire” child actors regarding the payment they received for their acting roles in the Oscar-winning movie, and the much-discussed trust funds established for them. The following is an excerpt from an article titled “Slumdog Robber Barons” at diversityinc: “”We took a look at published reports, and here's what we found: According to reports […]






