Warwick's Bookstore in La Jolla, CA hosted  Senior Vice-President and Publisher Rob Franek, The Princeton Review’s author of  371 Best Colleges, 2010 Edition one of Franek's most popular publications for the college-bound set.

Alex Valle and author Rob Franek

Parents and teens filled the store anxious to get advise on how to choose the right college and navigate the application process -- a necessary evil these days for any teen who wants to continue their education after high school -- from the man who's done all the leg work for the un-initiated.

Rob conducts over 120,000 interviews with college students and visits campuses to obtain vital information and assess each university’s strengths and weakness in a variety of criteria. From the best value category to the infamous party list of schools, 371 Best Colleges offers inside information difficult to find in any one place.

Dorms, food, weather, teacher-to-student ratios, location, tuition, freshman class profiles, etc. it’s all in one essential book!

Among the many tips Rob shared with nervous parents, I’m going to share this simple, but painfully revealing, exercise he had us do at the beginning of his presentation (this was tailored to California applicants):

Write down your top ten colleges.

Now, cross out the Ivy Leagues, UC schools, and USC.

Also, cross out Arizona State and NYU.

Now, do you have two or three colleges left on your list?

In amazement, the entire room only had between these exact numbers of schools left on the list. Why? It’s simple. We’re all applying to the same schools.

Not surprisingly, we left the presentation bewildered and carrying the voluminous book because a change in game plan was now necessary.

If you’re in this same panic-stricken stage of the college application process, it behooves you to get this weighty tome pronto! It will save you many tedious hours of surfing the net to find out stuff (besides the academic requirements to get in to your first-choice college) like which school has the best food or housekeeping included in the dorms.

Thank you Rob!

“Grab your iPod and go study for the SAT!” I certainly never thought I’d hear myself say this to my college-bound teen since it’s usually the exact opposite coming out of my mouth during study time. Taking advantage of the widespread use of the iPhone and iPod Touch apps, a new vocabulary-building game could be just the thing to help increase any student’s SAT scores.

Modality, maker of popular iPhone and iPod Touch apps, teamed up with the Princeton Review and recently launched the SAT® Vocab Challenge, a study application for prospective SAT takers to use on the go. This innovative study game was just awarded the “Editor’s Choice Award” by the Children’s Technology Review, a leading authority on children’s technology products.

Four timed, fast-paced games challenge the user to master 250 words and their synonyms, antonyms, definition and connotation, including the Princeton Review’s “Hit Parade”, the 100 most likely words to show up on the Scholastic Aptitude Test. Using the mobile device's touch, shake or swipe alternatives, the user selects the correct answer and the app keeps track of each mastered section.The app makes “aggressive game play” out of the otherwise wrote memorization of vocabulary words and is simple to use, fast, effective, and best of all portable, which is exactly what today’s students are after; smaller, or better yet, non-existent cumbersome books to tie them to a desk!

Speaking with Robert Franek, Vice President of Publishing for the Princeton Review and author of “The Best 368 Colleges”, I couldn’t help but join him in his enthusiasm for this innovative test-taking tool. “For testing geeks like me, this application could be the way to move SAT scores, which is key to getting into college” he told me over the phone from New York. Franek is also an SAT teacher, worked as an admissions officer, and is in charge of the Princeton Review’s website: www.princetonreview.com

The SAT® Vocab Challenge, at $4.99, is available from Apple's iTunes and is cheaper than a class or test prep book - certainly lighter too. A student can take advantage of idle time to learn as they play, especially while sitting on the bus, car or other transportation, when kids today tend to immediately plug into their music (during summer vacation, you can take your modern equipment to the beach and learn while you tan too!). The learning curve for this game is pretty flat given even my incoming high school freshman could use it with relative ease. Fun, addictive, easy and cool are a few words both of my high schoolers used (pre-SAT vocab mastery game, of course!) when I asked them to describe the iPhone/iPod SAT app.

I see additional benefits to this handy test tool:

·        Technology and our kids go hand in hand. It’s probably a true statement to say that a majority of high school students, regardless of socio-economic level, own some kind of technology, and not because it’s a luxury, but a necessity: laptops, computers, cell phones or iPods are part of kids’ assortment of accouterments they can’t survive without in today's technology-dependent environment. The new SAT Vocab Challenge app can fit right in with students' regular use of the favored iPod or iPhone.

·        Not all kids can afford a college test prep course, tutor or those robust Princeton Review college editions. At $4.99, and available at Apple’s App Store, practically anyone could take advantage of this new service by the Princeton Review, experts at helping students prepare for the college admissions process.

·        Swiping or shaking the devise to select the answers in the game makes it fun and interactive. Besides the four basic games, all 250 words can be accessed to find out the definition, part of speech, an example of its use in a sentence, and by touching the “listen” option, a little voice (and not your parents) will tell you how to say it!

·        The app can also help ally fears or apprehension about what is in the make-or-break college entrance exam and how it works. Frenak pointed out that an added advantage to this product is learning speed, accuracy and the process of elimination. “The [SAT® Vocab Challenge] game mimics the test taking environment incorporating the use of these skills which we teach in the classroom”.

Accessible to all, a snap to use and certainly a lighter version of any test prep book around, this new study app can be used practically anywhere and anytime. I asked Robert about future SAT related apps, and the good news is there are more in the works! After testing The Princeton Review’s new SAT® Vocab Challenge app, I’m convinced this handy learning tool will be changing the way kids and parents tackle test-prep study time.

BOOK GIVEAWAY! The frst two readers to correctly answer the following question in the comments section will win the publication titled Princeton Review's Guide to College Visits! A $20 value, yours FREE for doing your homework! I'll be verifying your answers using the SAT® Vocab Challenge app, but you can go old-school and use ... a dictionary! Make sure you leave your name and e-mail along with your answers too.

What are the synonym, antonym, connotation and definition of the word Supercilious.

All four answers needed to win. Good luck!

I'll be interviewing Rob Franek, author of  the Princeton Review's "Best 368 Colleges" about the soon-to-be-available SAT Vocab Challenge game from Apple’s App Store for iPhone and iPod touch, and I need your help ...   more »

You hold in your hands the coveted thick envelope with the name of your child's top college choice printed on the front top left corner. Yes! You let out a collective sigh of successful relief and feel you're finally done with the stressful college admissions process. After sending in the signed acceptance letter and financial aid documents, you sit, exhausted and spent, and wonder, now what? The next step is probably the most difficult for many parents: preparing your child, as well as yourself, to move him or her out of the home and into college housing. Fortunately, The Princeton Review's bible-like tomes you relied on for information about college admissions, also offers books to help parents with a child at the college doorstep cope with the gamut of emotions, and learn the new rules of the college game. 

As the parent of a high school junior, I was thrilled when Random House asked me to review an insightful book by Robin Raskin, "Parent's Guide to College Life: 181 Straight Answers on Everything you Can Expect Over the Next Four Years" (Random House, 2006). In her book, Raskin tells us mortified parents what the real deal is with college life these days, and she gives it to us straight; from communicating with our home-free child, to packing, selecting dorms, nutrition, illness, emergencies, theft, depression, roommates, grades, insurance, fires, etc. The author conducted extensive interviews with so many college and admissions staff, that it's likely she mentions something about your child's future (or present) college too. More importantly, she asked college students and parents themselves about the college experience, not only the academic and social aspects of life on campus, but how they handled the separation from home and parents. Not surprising, the parents are the ones to suffer most -- and break more rules than their freshman college student!

"Hi, My Name is Control Freak..."

As soon as I started reading the first chapter about communicating with your college student, I knew the author was speaking directly to me; a parent with knowledge about how to use all the available instant messaging technology, and thinking of using it as a substitution for being there. Robin found out that's a big NO, NO! (Darn it! How's my son going to know when it's time to change his socks?) In the chapter titled Long Distance Parenting, Raskin establishes the pros and cons of not letting go of our college-offspring in one fell swoop. Though disappointed, I quickly digested the reasons for the few-and-far-between texts, IMs and email exchanges parents should sustain with their kids while at college.

From the outset the author admits, "This generation of parents is America's best educated ever". With this in mind, Robin advises tuition-paying parents about what is appropriate parental behavior and lays out the rights parents actually have while their kids are at college, and also helps us "tame the parent monster". Yes, you read correctly, rights. Had you heard of Family Rights and Privacy Act (FERPA) before today? I hadn't, and thanks to this information in Robin's book, I am more empowered to take on any university administrative nightmare that might come my way like problems with a roommate, campus security encounters, or even being able to find out my still-dependent student's grades. College-student confidentiality is a complicated matter bordering on CIA level security -- believe it or not, we do not have the right to know everything about our students!

The other nine chapters are equally gut-wrenching for parents. Take illness for example. Does your kid even know how to use a thermometer, let alone recognize symptoms? Would he or she know when it's appropriate to go see the campus nurse? With the swine flu hysteria we lived through recently, how does campus staff deal with these types of situations?

Robin Raskin holds nothing back, and reveals much more beyond the partying, drug use, sex, fraternity life, and other much publicized aspects of the college experience parents usually hear about on national news. The topics the author analyzes go deeper than the usual nutrition, washing, cooking, drinking parents want to know about. Will they be safe during a fire? Should we get personal insurance for those expensive items they'll leave in plain view in their dorm? Should we get involved if there's a problem with the roommate? Answers to these questions plus the practical advise, tips and information Robin got from speaking with university deans, staff, financial advisers, parents and students is shared in this guide with a heartwarming tone and sensitivity for parents embarking on the road to college for the first time.

I received this book at a crucial moment in the planning stages of our son's future college life; we are in the throes of analyzing a lot of information from a variety of colleges trying to select where he would like to apply. Adding this book to our collection of materials shed light on other factors we should look into when considering colleges too!

"Parent's Guide to College Life" gave us a no-nonsence peek at what our son might experience once he's there, where ever that maybe.