The same day my blog about the high cost of a 3-D movie ticket posted on www.TheWrap.com, I got a tip from a savvy reader that The Wall Street Journal published an extensive article on the same topic: "Can 3-D Save Hollywood?". The WSJ analyzes the resurrection of 3-D films, and in two pages tells us that Hollywood is counting on the new IMAX technology, and higher prices, to improve falling attendance numbers. The article also informs us of new marketing twists DreamWorks will use to entice us into theaters.

The studio struck a deal with Bank of America, bail-out money recipient, to promote their animated movie. So, the next time you go get cash at your local B of A ATM to take the family to the movies, you'll be hit with an ad for DreamWorks' upcoming 3-D movie, "Monsters vs. Aliens", alerting you to go on-line and submit for a free ticket upgrade (promo here). Perhaps the ad will also serve as a reminder that you'll need to get extra cash to afford your Friday night family 3-D flick!