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View Article  Kevin Jonas Engaged - announcement sent directly to millions of fans
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View Article  INVASION OF THE 3D ADS - Coming to a bank or inbox near you

The same day my blog about the high cost of a 3-D movie ticket posted on www.TheWrap.com, I got a tip from a savvy reader that The Wall Street Journal published an extensive article on the same topic: "Can 3-D Save Hollywood?". The WSJ analyzes the resurrection of 3-D films, and in two pages tells us that Hollywood is counting on the new IMAX technology, and higher prices, to improve falling attendance numbers. The article also informs us of new marketing twists DreamWorks will use to entice us into theaters.

 

The studio struck a deal with Bank of America, bail-out money recipient, to promote their animated movie. So, the next time you go get cash at your local B of A ATM to take the family to the movies, you'll be hit with an ad for DreamWorks' upcoming 3-D movie, "Monsters vs. Aliens", alerting you to go on-line and submit for a free ticket upgrade (promo here). Perhaps the ad will also serve as a reminder that you'll need to get extra cash to afford your Friday night family 3-D flick!

AMC Theatres

 

I got the ad above for the same movie delivered right to my in-box. I actually read the entire advertisement, clicked on it, read the movie site hoping I'd get a discount or coupon for a ticket to see the 3-D movie, but no such luck (read for yourself).  

 

I thought I gave American Eagle my email address so I could get updates on their clothing line, but since AE also has an entertainment branch of its own, I guess I'll be getting movie info as well.

 

Hmm...AE, I'm still wondering: What's in it for us?

 

View Article  Jonas Brothers 3D Movie Premier, all out FANDAMONIOUM on the Red Carpet!

It was all out 'Fandamonioum' at the premier of Disney's "Jonas Brothers: The 3D Concert Experience" in Hollywood last night. Over 100 screaming teenagers, winners of a Disney on line contest, lined the red carpet waiting to have a personal moment with the famous trio. During check-in, the lucky fans were given purple t-shirts, a grilled cheese sandwich courtesy of event sponsor Kraft, and were asked to wear the shirts along with their biggest grins as they watched, chatted and took photographs with celebrities there to support the Jonas Brothers in their silver-screen debut.

Big Rob, Kevin, Joe and Nick Jonas on the purple carpet for the 3D Premier. Photo Bianca Valle

Photo Suzette Valle

Picking the lucky 20 to go in to the movie with the Jo Bros. Photo Suzette Valle

The Jonas family arrived together, and after stopping at each press station, they went back to their fans and took time to greet them, almost one by one, until it was time to disappear into the El Capitan Theater for the show. During the lottery they held to pick 20 girls from the red carpet to accompany them into the movie, Kevin, Joe and Nick also took time to thank the throngs of fans behind barricades and a top the Hollywood and Highland complex for being the best fans in the world.

Yours truly waving. Photo Bianca Valle

While I enjoyed a birds-eye view of the arrivals for the Jonas 3D Premier, my teenager was on assignment on the red carpet with her fan-cam. She took as many photos as possible with celebs who would pause at her request, but as she quickly learned, this is not easily accomplished.

My own daughter, Bianca Valle, on assignment on the red carpet for the premier of the Jonas Brothers 3D Movie.

Photos Suzette Valle

As only the Jonas family can do, the premier was all about family, and that bond was warmly transmitted to a fan by Denise Jonas, mother of the Jonas siblings, who gave Bianca Valle a grateful kiss for being a dediated fan. I asked Bianca what she did to deserve a kiss from the famous mother and she said, " I don't know. I just called her and asked if I could take a picture with her. Then she turned around and kissed my cheek. All I can tell you is that she had that motherly feeling, and I felt like crying after that because this is probably the way she kisses her boys too!"  

Denise Jonas and Bianca Valle Photo Bianca Valle

Keeping with the wholesome theme of the evening, Demi Lovato, guest star of "Jonas Brothers: The 3D Concert Experience" and her younger half-sister, Madison Delagarza currently appearing on Desperate Housewives, were among the teen celebrities at the premier. Taylor Swift, who also stars in the Jonas movie, was absent from the evening's festivities.

Demi Lovato at Jonas 3D Movie Premier

                       Madison Delagarza appears on Desperte Housewives                          

Little teen reporter Valle was on her toes when George Lopez, a beloved personality in our household, walked right past her and ignored her petition for a photo op. Instead of recoiling, she loudly repeated a line from one of Lopez's comedy skits, "George, I have a pain in my chest ...!" The Mexican-American comedian quickly turned around, walked right up to her and asked if she wanted to take a picure with him. She snapped away, and then Lopez held her arm and said "Gracias" (Thank you). Quick thinking Valle!

George Lopez and Bianca Valle

For Jonas fans, the wait is almost over. The movie opens in theaters nation-wide at midnight this Thursday. The Jonas Brothers also made a very special announcement at last night's premier. They will be going on a one week-end whirl-wind tour surprising fans at movie theaters across the country ... in person. Do you have your tickets yet? Fandango is already reporting sold-out shows in many cities!

Thanks to photographer Tricia Cazaz, NBC Online posted a special photo she took at the "Jonas Brothers: The 3D Concert Experience" premier. Look closely for the photo of the superfan!

View Article  THE OSCARS WENT TO THE DOGS!

The Oscars went to the dogs this year, SlumDogs that is! The $15 million budget 'SlumDog Millionaire' was expected to be the top winner of the 2009 Academy Awards, and it took the top prize as Best Picture for 2008. Winning 8 out of 10 nominations, Ben Stiller joked about the low-budget movie saying   more »

View Article  Cool, Calm and Collected at the 2009 Grammy Awards

We watched the music awards show on and off, and only what appealed to the various tastes in our household. Coldplay's "Viva La Vida" was our top choice to win as many Grammys as it was nominated for. Of course, for my teenaged daughter the Jonas Brothers being denied the victory again - they were upset by Britney Spears at the VMA's - was a disappointment, especially loosing to someone she'd never heard off!    more »

View Article  Twilight Promotes Teen Reading Frenzy

It's incredible to see teen-age girls carrying around the 500 plus page Stephanie Meyer novels and consuming them in a matter of days; over 17 million copies of "Twilight" have sold over the last few years, and I would think teachers probably wish this were the reaction to some of the reading material middle school and high school students are forced to read.    more »

View Article  Madonna Celebrates Obama

"This is a historical evening ... We are lucky to be sharing it with each other" Madonna exclaimed after announcing to her captive audience that Barrack Obama had been elected President of the United States. In the middle of an outstanding performance, the long awaited results of the presidential election came in, and while the 50 year old music icon tried to concentrate on playing the guitar and singing, the significance of the moment overcame her.    more »

View Article  Who Are The New Disney Pop Teen Queens?

Given Miley Cyrus' less than becoming behavior of late, Demi Lovato and Selena Gomez have been singled out as Disney's new pop princesses ready to sit on Cyrus' throne. Parents who keep an eye on what their children watch on television, may want to take note of what the up-and-coming pair are up to.    more »

View Article  Among Lions, Bulls and Bears the Mouse is Clever

After a harrowing week of continuously depressing news coming out of Wall Street, we really needed the mental escape of a movie this week-end. Going to the movies is an exciting prospect in our home, and adding to this is the perception that since frivolous summer movies are no longer monopolizing the local cinema, fall is the harbinger of the "serious" movie season.   more »

View Article  MTV Video Music Awards: On the Edge of Obnoxoius

MTV's Video Music Awards were on television last night, and neither the 9 PM hour nor the TV14 rating could keep my thirteen-year-old daughter from watching these awards showcasing the uber popular Jonas Brothers. If you've kept up with my blog, then you know I've written about these Jersey boys before here, here and here.    more »

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