Do You Wii With Your Family?

Getting your hands on a Nintendo Wii System is less difficult today than it was about a year ago. I remember having to whisper to an employee at a mega store asking if they'd received any systems that day, and then feeling like I'd hit the jackpot when he pulled the numbered ticket from his apron pocket and handed it to me. The get-off-the-couch-and-move video game system stirred an otherwise sedentary video-playing population – which included my teenage son – from sitting prostrate on the sofa mindlessly exercising only their thumbs.

The variety of video games developed for this gaming system is now targeted to all ages: parents, teens, preteens, elementary school aged kids, and even grandparents. With the introduction of video games like Wii Fit and Wii Sports (the bowling game is my personal fav), we've discovered another way to spend challenging family fun time with our teens.


And, just in time for the Holidays Nintendo launched the New Super Mario Bros. Wii game which was introduced to San Diego families at a special event in Oceanside , California. I was invited to attend the Nintendo event at Fairwinds Ivey Ranch, an upscale Retirement Community, where Kumiko Hidaka, Manager of Corporate Communications for Nintendo, and I talked about the wide appeal of the Wii Gaming System with grandparents! 

“It's something we can play with our 21 grand children”, Richard and Ruth Kuh, who've been married for 59 years and also belong to a Wii Bowling League at Fairwinds, told me of the video game system. The retired couple were also the lucky winners of a Nintendo Wii System and the New Super Mario Bros. game raffled during the event,and which will surely make them the coolest grandparents around!


Paula Richards, Fairwinds Marketing Representative, Ruth Kuh and Nintendo Corporate Communications Manger, Kamiko Hidaka.

Here are a few interesting details about this new game:

 .        Consumer Reports recently released its annual holiday spending survey. While consumer spending is expected to be down again this holiday season, people aren’t willing to sacrifice when it comes to video games. Respondents also said they would scale back spending for themselves, but they won’t budge when it comes to gifts for grandparents, grandchildren and kids under 18. Fortunately, Nintendo has everyone covered with one game. The multiplayer fun of New Super Mario Bros. Wii will bring generations of families together for less than $50.

 ·         According to the ESA, in 2009, 25 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999
·         New Super Mario Bros. Wii is a great way to spend some quality time with your family this holiday season. Providing endless hours of fun, kids, parents and even grandparents can come together and play, the hot new title in the comfort of their living room
·         The largest senior Wii bowling tournament, as confirmed by the Guinness Book of World Records, was recently held in Houston – highlighting the continued popularity of gaming among this audience. New Super Mario Bros. Wii is a perfect gift for your grandparents and is an excellent way for them to stay active and socialize with their friends or family
·         New Super Mario Bros
. Wii encourages social-play and interaction with its four-player feature, similar to the fun found in Wii Sports

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